Ten2Eleven’s clients often operate in complex multi-tiered environments, with business partners who play a key role in delivering value to the end customer. Ten2Eleven is expert at developing data-driven systems to track, manage, and optimize our clients’ interactions with these business partners.
For example, Ten2Eleven’s pharmaceutical wholesale clients provide multiple channels to the same pharmacy customers, operating as both a value-added wholesaler and a high-volume product distributor. Ten2Eleven supports these clients with systems to measure performance with channel-specific metrics, and to avoid channel conflict by managing products at a SKU level based on custom product classification algorithms.
Ten2Eleven’s health care clients rely on external channel partners (brokers, consultants, and other partners) to reach end purchasers and to navigate the healthcare enrollment process. Ten2Eleven supports these clients with CRM-like systems which allow a 360-degree view of the channel partner, available to all Sales and Account Management staff. Importantly, these systems allow the development of a profile for each channel partner, allowing Ten2Eleven’s clients to provide more targeted interaction based on languages spoken, channel partner business strategy, online vs in-person focus, and other key differentiators